The 2001 "Best of Show" winner in the artificial lure division at the American Sportfishing Association's ICAST show is the Futa Long Mac shown below.

Futa Long Mac - (12" shown below).  Made to fit 9" and 12" skirts.  The 12"-2 Jet shown below won the ICAST Best of Show  in 2001.  Action in the water: Also called the "Sidewinder" this head swims side to side because of flat angled cuts in the sides of the lure head.  Tips: This lure is effective in calm to rough waters and is best trolled at speeds under 10 knots. 

Futa Mac - Our most popular bait of the Mac series.  Available in  7", 9" & 12" sizes.  The 7" & 9" sizes  are shown below.  Action in the water:  Swims side to side. The leader tube is placed  off-set to further accentuate the lure's swimming action(Note: On the 7" size, the leader must be run through the top offset tube or the lure will run upside down, in the 9" and 12" version, the leader can be run in the center or offset tube).  Available in a wide variety of colors or with various shell inserts.  Tips: This lure runs best while trolled under 10 knots in any type of sea condition. 

Square Head -  This lure was developed for anglers who wanted a lure that ran deep without excess weight when the fish were not feeding at the surface.  Available in  9" (shown below) and 12" sizes.  Action in the water: Due to this lures unique shape, when trolled under 10 knots this lure  will stay submerged 2-4 feet and run straight like a bullet with lots of smoke from the 4 jets.  Tips: A very popular lure in Hawaii for Albacore and Bigeye anglers, this lure has caught all the flagfish in a short period of time.  It is effective in calm to rough waters and is best trolled under 10 knots.(Note: This lure will run flat side down all the time).

Slider - Developed for the angler that wants a deep diving heavy action lure.  This lure is made in 9" and 12" sizes.
Action in the water:  This lure will dive up to 10 feet below the surface, flip and come shooting back up, give a good surface spray and dive back down again. Tips:  If this lure is trolled over 10 knots it will not dive, but skip violently on the surface of the water, which has also been known to get a Marlin strike.  However it was made to be used at lower trolling speeds and will not move side to side erratically or tangle your pattern.  It can be used in calm to rough water conditions and has produced a 600lb marlin and a 180lb bigeye.

Alien - This lure is made in both 7" and 9" sizes for anglers who want to troll at higher speeds.  Action in the water:  This lure is a straight running lure with a pronounced shimmy at high speeds.  The lure is counter-weighted and will always run true without spinning.  Tips:  It is effective in rough water conditions and at high trolling speeds.  It was one of the original Futa Lure shapes retired several years ago and was brought back to production this past Summer 2002  by request of avid Angler David Frisbee who trolls at high speeds trying to get to where the fish are.

Doorknob -  This lure is  made in sizes for 9" (shown below) and 12" skirts.
Action in the water:  This shape will stay submerged in the water at higher trolling speeds of 10+ knots.  A lot of smoke is made with the water against the broader face.  Tips:  This is a good choice for rough water conditions and has a very good tournament track record for bringing up big fish.  Currently, a larger tournament doorknob is in the works.